Designing Sound: Visualizing the Identity of Audiogroup

A Brand Inspired by Sound Waves, Frequency, and the Physics of Phase

Audiogroup is a large group importing premium quality audio products and technologies. In the second sentence, the idea is based on real concepts from a study we did on sound. We chose a very condensed font that mimics high frequency sound waves including a symbol that mimics sound waves in general instead of the "O". Continuing the evolution of the visual identity, we started experimenting with various words that characterize the brand with the idea of the "Phase" of sound.

Phase refers to sound waves — or simply, the vibration of the air. When we hear sound, we hear changes in air pressure. These words move closer or further apart, naturally reacting to the actual sound, mimicking the condensation and thinning of air molecules. This project was done in collaboration with Vestart.